FIAT: Palindromes, 3
Going forward or backward, it's all the same. Fiat Linea with parking sensor.
Advertising Agency: Leo Burnett Brasil, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Luiz Ramon
Copywriters: Alexandre Scaff, Michel Zveibil
Published: March 2009


20 Comments
"Parking sensor" and a "murder". Good combination to scary people.
Interesting. I like the palindrome thing...if only it had something to do with the actual product, would be nicer.
They still do work, though.
I think it would have been better if it just said "Red Rum" and then the line.
Of course, I also like headcheese.
amazing. how did you guys come up with that???? question. you published this ad in brazil? in english??
I bet there is a computer program that does this for you. Which makes this less impressive.
But if not, i'm impressed.
Good idea.
How about Honda "CIVIC - RACECAR" :)))
Palindrome generator program. They are all over the internet.
But these guys came up with the idea of doing this so good for them.
its a cool idea.
alcohol and automotive - a good combination!
i don't get it
You see, anyway you read it, it's the same. Right to left and left to right.
Why it isn't in protuguese if it is from brazil?
brazalian advertising..
brazilian thrash metal
brazilian football... thumbs up!!!!
| Everartz |
As a campaign it works.
Reactor
Hats off,
LB!
they showed me a picture & i laughed
dignity has never been photographed
Excellent idea. The visual idea of steering wheel at the back (done in another Volkswagen ad) meets its match in words.
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www.lbhat.com
it is an excellent use of palindrome to go forward and backward. Good take
RAM KATE
A toyota's a toyota.
Do you like my palandrome?
Great! That would work so much better on these...
> A toyota's a toyota. any way you drive it! < or something to that effect...
Nice, guest!
A well known palindrome. It is for instance seen in the song Bob by Weird Al on Youtube. Recommended.
Hats off!
is there anyone to tell me this ad ? i dont understand