FIAT: Palindromes, 3

Going forward or backward, it's all the same. Fiat Linea with parking sensor.

Advertising Agency: Leo Burnett Brasil, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Luiz Ramon
Copywriters: Alexandre Scaff, Michel Zveibil
Published: March 2009

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20 comments

Blashyrkh's picture
Blashyrkh
32698 pencils

"Parking sensor" and a "murder". Good combination to scary people.

Klidesign's picture
Klidesign
209 pencils

Interesting. I like the palindrome thing...if only it had something to do with the actual product, would be nicer.

They still do work, though.

Guest's picture
Guest

I think it would have been better if it just said "Red Rum" and then the line.

Of course, I also like headcheese.

Guest's picture
Guest

amazing. how did you guys come up with that???? question. you published this ad in brazil? in english??

Guest's picture
Guest

I bet there is a computer program that does this for you. Which makes this less impressive.
But if not, i'm impressed.
Good idea.

How about Honda "CIVIC - RACECAR" :)))

Guest's picture
Guest

Palindrome generator program. They are all over the internet.
But these guys came up with the idea of doing this so good for them.
its a cool idea.

dsklan's picture
dsklan
1927 pencils

alcohol and automotive - a good combination!

Chori Arg's picture
Chori Arg
173 pencils

i don't get it

Klidesign's picture
Klidesign
209 pencils

You see, anyway you read it, it's the same. Right to left and left to right.

Guest's picture
Guest

Why it isn't in protuguese if it is from brazil?

everartz's picture
everartz
7611 pencils

brazalian advertising..
brazilian thrash metal
brazilian football... thumbs up!!!!

| Everartz |

reactor's picture
reactor
294 pencils

As a campaign it works.

Reactor

tirthomitro's picture
tirthomitro
2720 pencils

Hats off,
LB!

they showed me a picture & i laughed
dignity has never been photographed

bhatnaturally's picture
bhatnaturally
95 pencils

Excellent idea. The visual idea of steering wheel at the back (done in another Volkswagen ad) meets its match in words.

RAM KATE's picture
RAM KATE
765 pencils

it is an excellent use of palindrome to go forward and backward. Good take

RAM KATE

Guest's picture
Guest

A toyota's a toyota.
Do you like my palandrome?

Klidesign's picture
Klidesign
209 pencils

Great! That would work so much better on these...

> A toyota's a toyota. any way you drive it! < or something to that effect...

Nice, guest!

Guest's picture
Guest

A well known palindrome. It is for instance seen in the song Bob by Weird Al on Youtube. Recommended.

Marlus Lau's picture
Marlus Lau
1806 pencils

Hats off!

Birol Ecevit's picture
Birol Ecevit
41 pencils

is there anyone to tell me this ad ? i dont understand

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