FIAT: Palindromes, 1

Going forward or backward, it's all the same. Fiat Linea with parking sensor.

Advertising Agency: Leo Burnett Brasil, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Luiz Ramon
Copywriters: Alexandre Scaff, Michel Zveibil
Published: March 2009

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11 comments

Blashyrkh's picture
Blashyrkh
32698 pencils

Eww...wtf.....it's a FIAT.

Guest's picture
Guest

funneee, funneee, funneeee…

copycomoelcopi's picture
copycomoelcopi
822 pencils

funneee, funneeee, funneeee…

clairec's picture
clairec
256 pencils

I like the idea! It's a shame the headlines aren't relevant to the car though. Still, the thought around forwards and backwards can work in all kinds of media.

Guest's picture
Guest

Whoa where did that 'B' come from?

http://dearadvertisin.blogspot.com/

Guest's picture
Guest

Whoa where did that 'B' come from?

http://dearadvertisin.blogspot.com/

everartz's picture
everartz
7611 pencils

GODS OF ADVERTISING!!!!!!!!!

| Everartz |

Guest's picture
Guest

this is stupid. lines have no relevance

satpal's picture
satpal
137 pencils

Esope reste ici et se repose.

Like it !

rolling.stone's picture
rolling.stone
2740 pencils

Lines are not relevant with automobile, had they researched well and write copy in accordance of automobile need, would work better.

Yet good use of palindrome.

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~ Quite obviously, I have gathered no moss ! ~

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