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Palindromes, 1

Agency Network: 
Published/Aired: 
March 2009
Description: 

Print advertisment created by Leo Burnett, Brazil for Fiat, within the category: Automotive.

Going forward or backward, it's all the same. Fiat Linea with parking sensor.

Advertising Agency: Leo Burnett Brasil, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Luiz Ramon
Copywriters: Alexandre Scaff, Michel Zveibil

Comments (11)

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Blashyrkh's picture
Blashyrkh
Activity Score 32886

Eww...wtf.....it's a FIAT.

Guest's picture
Guest

funneee, funneee, funneeee…

copycomoelcopi's picture
copycomoelcopi
Activity Score 822

funneee, funneeee, funneeee…

clairec's picture
clairec
Activity Score 256

I like the idea! It's a shame the headlines aren't relevant to the car though. Still, the thought around forwards and backwards can work in all kinds of media.

Guest's picture
Guest

Whoa where did that 'B' come from?

http://dearadvertisin.blogspot.com/

Guest's picture
Guest

Whoa where did that 'B' come from?

http://dearadvertisin.blogspot.com/

everartz's picture
everartz
Activity Score 7615

GODS OF ADVERTISING!!!!!!!!!

| everartz |

Guest's picture
Guest

this is stupid. lines have no relevance

satpal's picture
satpal
Activity Score 144

Esope reste ici et se repose.

Like it !

rolling.stone's picture
rolling.stone
Activity Score 2741

Lines are not relevant with automobile, had they researched well and write copy in accordance of automobile need, would work better.

Yet good use of palindrome.

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~ Quite obviously, I have gathered no moss ! ~

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