Fiat: Owl

Fiat: Owl

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Directors: Beatriz Sanches, Sidney Araújo
Copywriters: Guilherme Aché, Ricarrdo John
Photographer: Marcus Hausser
Published: December 2007

Your rating: None Average: 3.3 (11 votes)

Comments

Submitted by AlphaDog on Thu, 2008-05-08 17:00.

This metaphore again?
Porra Giovanni, vai dizer que nunca viu esse recurso antes?

Seek and Destroy

Submitted by dcgroppo on Thu, 2008-05-08 17:48.

what does this thing says???

Submitted by garotoxico on Thu, 2008-05-08 19:12.

Mas montruos para repuestos.

Submitted by washiam on Thu, 2008-05-08 22:50.

can some good guy explain this for me?

Submitted by dragon on Fri, 2008-05-09 00:25.

I think this is about original parts.

Submitted by whitespace on Fri, 2008-05-09 03:34.

Funky Owl. If fake parts makes my car look so good I'd go fake all the way.

Submitted by lucachez on Fri, 2008-05-09 04:12.

Well , mazda. chevy and now fiat... the thing is , if i put fake parts in my car, the car may look bad , what if you put a rat tail or something like that , its really stupid make the animal look better , just like the spider , well whatever.

Submitted by Kateter on Fri, 2008-05-09 05:15.

now italians influence brazil...

where is this world going?

Submitted by cullers on Fri, 2008-05-09 07:31.

This is about fake parts? that's what I get for not reading the language. I thought it was saying that with a fiat you get all the smarts (like smart engineering) along with the beauty(the showy design).
owl plus peacock. you don't have to sacrifice brains for beauty.

I'm apparently off in left field here.

Submitted by Saatchi Makak on Fri, 2008-05-09 09:59.

FAKEEEEEEEEEE

Submitted by juba_lp on Fri, 2008-05-09 10:04.

it says "A FIAT is only a FIAT with original parts"..
but i dont know how the fuck the owl is floating..

Submitted by Twinsen1201 on Fri, 2008-05-09 17:41.

I agree with whitespace... This version of the owl is even better than the original one = the fiat looks better with fake parts OOPS

Submitted by yun siang orangutan on Fri, 2008-05-09 23:22.

Rethink.