Fiat Original Parts: Discoverer

A wrong part and everything stop working. Use original parts.

Advertising Agency: Leo Burnett, Sao Paulo, Brazil
Creative Director: Ruy Lindenberg
Copywriter: Tomas Correa
Art Directors: Sergio Lobo, André Kirkelis, Bruno Bueno
Illustrator: Heitor Satyro
Account Supervisor: Cintia Mourão
Advertiser's Supervisor: C. Belini, Lelio Ramos, Joao Ciaco, Malú Antonio, Ana Brant

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mercedes's picture
179 pencils

'everything stop' or 'everything stops'?

TakAds's picture
178 pencils

Mh... Poor campaign, and poor illustrations. The concept is right, but not the ideas.

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