Fiat Original Parts: Butler

Just one non-original part changes the whole story.

A print campaign for Fiat from Leo Burnett Tailor Made, Brazil, points out that 'just one non-original part changes the whole story'. Each execution contains an item that lends a whole new nuance to the outfit.

Advertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil
Creative Directors: Marcelo Reis, Guilherme Jahara
Art Directors: Raphael Taira, Alexandre Pagano, Bruno Mukai
Copywriters: Joao Caetano Brasil, Filipi "Maca" Longuini
Photographer: Rodrigo Ribeiro
Published: February 2012

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10 comments

Indra Setiaksa's picture
Indra Setiaksa
2 pencils

nice!

pierrelastname's picture
pierrelastname
2869 pencils

and??? not at all!

bate_palmas's picture
bate_palmas
1479 pencils

Wow! I really like it.

It's a risky campaign I think, somehow I don't think it'll resonate with everyone.

kleenex's picture
kleenex
25728 pencils

I agree with you.

Shawali's picture
Shawali
8385 pencils

I don't see what Downton Abbey has to do with Fiat, but ok...

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Ramat Ajala's picture
Ramat Ajala
604 pencils

Abused concept.

manzoordesign's picture
manzoordesign
147 pencils

great concept

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

teyohiD's picture
teyohiD
57 pencils

Nice

balajprasanna's picture
balajprasanna
39 pencils

done by volkswagen already..

jackblack's picture
jackblack
2230 pencils

Nothing new. Let's keep trying guys.

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