Fiat Original Parts: Butler

Just one non-original part changes the whole story.

A print campaign for Fiat from Leo Burnett Tailor Made, Brazil, points out that 'just one non-original part changes the whole story'. Each execution contains an item that lends a whole new nuance to the outfit.

Advertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil
Creative Directors: Marcelo Reis, Guilherme Jahara
Art Directors: Raphael Taira, Alexandre Pagano, Bruno Mukai
Copywriters: Joao Caetano Brasil, Filipi "Maca" Longuini
Photographer: Rodrigo Ribeiro
Published: February 2012

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Indra Setiaksa's picture
Indra Setiaksa
2 pencils


pierrelastname's picture
2869 pencils

and??? not at all!

bate_palmas's picture
1479 pencils

Wow! I really like it.

It's a risky campaign I think, somehow I don't think it'll resonate with everyone.

kleenex's picture
27230 pencils

I agree with you.

Shawali's picture
8391 pencils

I don't see what Downton Abbey has to do with Fiat, but ok...

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

Ramat Ajala's picture
Ramat Ajala
611 pencils

Abused concept.

manzoordesign's picture
147 pencils

great concept

"creativity is what I think in every moment of my life" I

teyohiD's picture
57 pencils


balajprasanna's picture
39 pencils

done by volkswagen already..

jackblack's picture
2261 pencils

Nothing new. Let's keep trying guys.

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