January 2008

Print advertisment created by Hamburger Technische Kunstschule, Germany for Fiat, within the category: Automotive.

Advertising School: Hamburger Technische Kunstschule, Hamburg, Germany
Art Director / Copywriter: Alexander Kumfert
Teacher: Peter Janzen

Comments (18)

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vasiem_sid's picture
Activity Score 42

Why can't i crack the code?
any hint --- any body?

Leachim's picture
Activity Score 79

Let me explain. Fiat 500 is a small car Obelix is chubby, sometimes Pinocchio has a long nose, and marge has very high hair.

Different world, same planet.

joelapompe's picture
Activity Score 3851

I guess they have to make some efforts to fit in the car because it's so small. Isn't that right? / Facebook : Joelapompe

c-b's picture
Activity Score 7

I'd rather say :
The car is small... but it's so great/nice to drive/etc/etc... that everyone is more than willing to make an effort to fit in.

I feel like it's very easy to misinterpret though... Just like the Canderel ad a few years back with Obelix as well (France - 1999 -

tdp's picture
Activity Score 28

I think that's probably it. But without full confirmation: unclear campaign. Crap.

Floro's picture
Activity Score 63

I dont get it. There are a lot of automotiv campaign with caroons but this is really bad!

krautland's picture
Activity Score 3216

not clear on what the creatives are trying to say.


talay's picture
Activity Score 266

student work

ChuckNorris's picture
Activity Score 834

it really is student work.

schule is school in german.

T-bone's picture
Activity Score 48
cperry's picture
Activity Score 280

THey should have had the characters doing things so they could get fit in that tiny car. Obelix puking. Pinoochio sawing off his own nose, etc. haha i probably only crack myself up

doworkson's picture
Activity Score 242

I'd cut the cartoons and use real people. maybe some before and after diet photos. but at the same time people having do crazy shit to fit into a car doesnt really say they love it so much they will go to great lengths to fit into it, as much as it says, fiats have no space.

nemesis's picture
Activity Score 765

too many explanations needed... the message doesn't come across.

protex.happydent's picture
Activity Score 30

not nice

EGGO's picture
Activity Score 354

Not clear enough (and I do know who he is).

You have to hate advertising in order to truly love it.

exotic's picture
Activity Score 43

Could be much better.

smilepig's picture
Activity Score 254

not bad. I think they wanna say even the famous characters are willing to change their look.
Not too complicate. maybe you guys want to know more about the car. why did they prefer to change their looks?

ingolstadt's picture
Activity Score 56

This is a good ad. That reminds you of how simple and nice life used to be when you're young. You'll easily forget your frustrations in life, your income tax, phone bill, boss's expectations when you look at these fun cartoon characters that only speaks of the good times. It's a wonderfull way of depicting Fiat 500's intentions.