Advertisement

Novo Pálio, 2

Published/Aired: 
January 2012
Description: 

A little more innovation and the users manual would have to come in the trunk.

Advertising Agency: 9mm, Florianópolis, Brazil
Creative Director: Alexandre Guedes
Art Director: Ramiro Pimentel
Copywriter: Anderson Nascimento
Illustrator: Ramiro Pimentel

Comments (16)

Log in or register to post comments

Highest Rated

gbl's picture
gbl
Activity Score 451

Poor, weak job, awful art stuff... not at brazillian level.

alecrespo's picture
alecrespo
Activity Score 157

duca #brazilzilzil.... o/

ancana22's picture
ancana22
Activity Score 276

"very beautiful" ,,,,,,, criativ in the vain

kleenex's picture
kleenex
Activity Score 43493

not for me.

arthor's picture
arthor
Activity Score 515

Or you could have actually been innovative like other companies and put it the manual in a touch device that's built into the car's computer.

rakistangel's picture
rakistangel
Activity Score 77

is the background on the right perspective?

alaaelalfi's picture
alaaelalfi
Activity Score 40

What's wrong with the car shadows ... This ad need more graphics work ...

kalpesh78's picture
kalpesh78
Activity Score 2578

Agree with rakistangel. The perspective is all off.

ideas....30 minutes nahi toh free.

bate_palmas's picture
bate_palmas
Activity Score 1479

I'm not convinced the 'benefit' is appealing enough here. It may have to fit in the trunk?

All it tells me is this car is gonna be damn complicated

CuriousPencil's picture
CuriousPencil
Activity Score 4225

+1

gioborde's picture
gioborde
Activity Score 1387

I think the perspective is perfectly alright, it´s just the car that´s missing the right front wheel, +1

GiBo

Felipe Takemura's picture
Felipe Takemura
Activity Score 15

WOW! Nice job!

liny_77's picture
liny_77
Activity Score 206

NO! Poor and weak job, sorry.

gbl's picture
gbl
Activity Score 451

Poor, weak job, awful art stuff... not at brazillian level.

Wordfruit's picture
Wordfruit
Activity Score 1023

To me, this looks like it might be suggesting a negative:

"This car is full of confusing gadgets. You'll need a manual to figure it all out."

Jackbr's picture
Jackbr
Activity Score 1499

:)

JackBR

morse's picture
morse
Activity Score 17364

I don't think it works.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Advertisement