Fiat: My Summer Vacation

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Ricardo John
Art Director: Darcio Estaliano
Copywriters: Ricardo John
Published: March 2008

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8 comments

BigBrother's picture
BigBrother
94 pencils

because I respect the agency that submitted this ad, I read it 3 times. but sorry, don't really get what's worth showing here... all those features made my summer vacation possible? I dunno, guessing isn't the most desirable action to come from an ad...

capobvious's picture
capobvious
68 pencils

he lived in his car all summer? what a loser.

fractalrene's picture
fractalrene
1506 pencils

hahaha, agree.

drizae's picture
drizae
503 pencils

With all those cooooooool features, his car IS his summer vacation.

Either that or he spent his summer vacation budget on a car.

Fail Harder.

jdstr8's picture
jdstr8
64 pencils

Lazy copywriters. You should BOTH be ashamed.

Mezooo's picture
Mezooo
174 pencils

Who is going to read the text??

Shouldn't advertising be about effectiveness or did i get something wrong?

Bye's picture
Bye
1468 pencils

You're not very old are you.

andrej dwin's picture
andrej dwin
939 pencils

is it trying to tell me "don't go for vacation, spend the money on the car?"
or is it trying to tell me anything at all?
stupid. what is it doing on this page anyway?

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