Fiat: Mother Teresa

If you want your last words to be the same as Madre Teresa's, simply text "Jesus, I love you. Jesus, I love you" while you drive.

Advertising Agency: Leo Burnett Tailor Made, Brazil

Creative Director: Marcelo Reis
Art Director: Murilo Melo
Copywriter: Julio D’Alfonso
Illustration: Mário Niveo
Account Managers: Cíntia Mourão, Raphael Pinho, Daniela Ferreira, Eduardo Crepaldi
Planning: Marcello Magalhães, Tiago Lara
Media Managers: Fernando Sales, Daniela Franco, Leonardo Gomes, Thais Galluci, Caio Lima

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5 comments

mitali prasad's picture
mitali prasad
408 pencils

actually...i really didn't get the campaign..can someone explain?

andylefty's picture
andylefty
4535 pencils

If you text while driving, you'll crash and die.

jponino's picture
jponino
601 pencils

seriously? the last words of famous people death, you don't get it ?
( i mean, for madre theresa okay, but for cesar at least ! come on ! )

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Good campaign. Not the best but nice.

mitali prasad's picture
mitali prasad
408 pencils

yeah...i got it now...but i didn't like it one bit..they are making sound like a joke,,,,really..it's a serious thing,.,!

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