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Fiat: Miracle
Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Directors: Beatriz Sanches, Sidney Araújo
Copywriters: Ricardo John, David Romanetto, Adão Iturrusgarai
Illustrator: Adão Iturrusgarai
Published: March 2008
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I wonder how these did in the papers. What was the call to action piece that made Fiat drivers send in their stories?
-Natalie
www.topolewski.net