Fiat Mille: Recycle

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Sidney Araújo
Art Director: Sidney Araújo
Copywriters: Ricardo John
Published: September 2008

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1 comment

Opinionist's picture
Opinionist
27 pencils

Durable? wrong choice of words! perhaps environmental. or green... how does recycling make them durable... SHOW us through the picture, or perhaps overly hint. but i am sorry, this is a little too loose.

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