Fiat Mille: Puzzle

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Sidney Araújo
Art Directors: Sidney Araújo, Juliana Utsch
Copywriter: Ricardo John
Published: September 2008

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4 comments

dshott's picture
dshott
475 pencils

Versatile

Yeh?
No, not really at all.

Guest commenter's picture
Guest commenter

Agreed. Puzzle pieces are the perfect example of not being versatile. They each can only fit in one specific place.

Guest commenter's picture
Guest commenter

what a boring and large campaign? Is it adsoft... dedicated to FIAT today?

hernanCITO's picture
hernanCITO
44 pencils

It's amazing how many pieces can be done for one campaign. And what it's even more amazing that out of so many there's no one even good.
In this case, I will say "please, stop trying".

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