Fiat Mille: Evolution

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Sidney Araújo
Art Director: Sidney Araújo
Copywriters: Ricardo John
Published: September 2008

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7 comments

izmild's picture
izmild
770 pencils

Is it evolution? Doesn't work with economical tagline...

Crisp One's picture
Crisp One
2007 pencils

I though we all voted never to use this visual metaphor again.

Guest commenter's picture
Guest commenter

sux. F minus.

hoperator's picture
hoperator
80 pencils

the car looks dated.

Youssef's picture
Youssef

Guys, Darwin talk to me. He said ENOUGH.

Youssef's picture
Youssef

Guys, Darwin talk to me. He said ENOUGH.

Guest's picture
Guest

You can see the four creative directors on the ad. They are the first 4 guys starting from the left.C mon guys overused resource. Bad campaign overall

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