Fiat Mille: Chart

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Sidney Araújo
Art Director: Sidney Araújo
Copywriters: Ricardo John
Published: September 2008

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dshott's picture
475 pencils



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This campaign=21 piece !

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Piece of shit .... terrible ....

elyoshiro's picture
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Is there any kind of screening process for work shown on this site? So much crap posted here.

STRTLRS's picture
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Campaigns that rely on flat vector graphics is sooo 2001. This one is all over the place and won't sell a single car.

I think, therefore... yeah.

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I dont agree with you on the vector graphics being sooo 2001, should it all be shiny applified or grunge graphics now a days? The colors pop and stand out nicely, I'm sure they look good in magazine. But I totally agree with you, the concepts are all over the map and won't help them sell a car. Is it so hard for people to really come up with a clear concept instead of just pooping out the first brain fart they have?

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That looks like the game "Simon Says" from the 80's. That being said, I still don't get it. What is Mille saying?

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