Fiat Mille: Battery

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Sidney Araújo
Art Directors: Sidney Araújo, Juliana Utsch
Copywriters: Ricardo John
Published: September 2008

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5 comments

izmild's picture
izmild
770 pencils

Battery can not say durable for this. Alkaline as a brand can say that...

Crisp One's picture
Crisp One
2007 pencils

this one is good...does Duracell know about it?

Quink's picture
Quink
234 pencils

ok enough... nobody really needs a 25-ad campaign.

Guest commenter's picture
Guest commenter

Four cds. Obviously none of them wanted to kill any of the others ideas lest someone killed theirs. Knowing which ideas to kill is as important as knowing what to keep.

unaquestionediali's picture
unaquestionediali
481 pencils

i'm getting bored browsing all those mille's campaigns...

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