Fiat Mille: Battery
Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Sidney Araújo
Art Directors: Sidney Araújo, Juliana Utsch
Copywriters: Ricardo John
Published: September 2008
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5 Comments
Battery can not say durable for this. Alkaline as a brand can say that...
izmild
http://uniquetvcomm.blogspot.com
this one is good...does Duracell know about it?
ok enough... nobody really needs a 25-ad campaign.
Four cds. Obviously none of them wanted to kill any of the others ideas lest someone killed theirs. Knowing which ideas to kill is as important as knowing what to keep.
i'm getting bored browsing all those mille's campaigns...
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