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Fiat Mille: Battery

Fiat Mille: Battery
Your rating: None Average: 2.1 (10 votes)

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Sidney Araújo
Art Directors: Sidney Araújo, Juliana Utsch
Copywriters: Ricardo John
Published: September 2008

5 Comments

izmild's picture 772 pencils

Battery can not say durable for this. Alkaline as a brand can say that...

Crisp One's picture 2031 pencils

this one is good...does Duracell know about it?

Quink's picture 246 pencils

ok enough... nobody really needs a 25-ad campaign.

Guest commenter's picture

Four cds. Obviously none of them wanted to kill any of the others ideas lest someone killed theirs. Knowing which ideas to kill is as important as knowing what to keep.

unaquestionediali's picture 477 pencils

i'm getting bored browsing all those mille's campaigns...

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