Fiat Mille: Ants

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Sidney Araújo
Art Director: Sidney Araújo
Copywriters: Ricardo John
Published: September 2008

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15 comments

izmild's picture
izmild
770 pencils

Nice idea with ANTS. It's durable never stop going...

bauer's picture
bauer
124 pencils

Sweet

Guest commenter's picture
Guest commenter

Aunt Millie? I'm confused. Please elaborate.

ravionline's picture
ravionline
11 pencils

its nice....

elveto_01's picture
elveto_01

overkill...

LeeHarvey's picture
LeeHarvey
3045 pencils

Kinda nice campaign, not all ads, but why the classic Volkswagen typo and lay out?

Guest commenter's picture
Guest commenter

kill your darlings

Guest commenter's picture
Guest commenter

PLEASE. STOP.

Guest commenter's picture
Guest commenter

PLEASE. STOP.

Guest commenter's picture
Guest commenter

If only I could see a few more of these...

Guest commenter's picture
Guest commenter

Please please please no more of these ads. Quality over quantity!

Guest commenter's picture
Guest commenter

?

Guest commenter's picture
Guest commenter

how long was the meeting to present this campaign??

i bet, just a couple of lifetimes

picktokyo's picture
picktokyo
1404 pencils

my my this campaign fills the whole page of AOTW

Please stop posting these ads's picture
Please stop pos...

Did any one of these creative director geniuses forget that one of the conotations with red is empty???? not really fuel efficient is it? if i was the guy at the other end of the table I would have told them to shove it and come back to me with a 3 clear peices.

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