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Martin Luther King

Agency: 
Published/Aired: 
November 2011
7219
Description: 

Print advertisment created by Leo Burnett, Brazil for Fiat, within the category: Automotive.

If you want your last words to be the same as Martin Luther King's simply text "Make sure to play 'precious lord, take my hand.' Play it real pretty. For me" while you drive.

Comments (2)

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andylefty's picture
andylefty
Activity Score 4535

Really not working. It's making light of something so serious.

It should make you think, not giggle.

LittleJoe's picture
LittleJoe
Activity Score 345

this campaign is terrible... it seems that all this people died in a stupid way, like typing while driving...

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