Fiat: Martin Luther King

If you want your last words to be the same as Martin Luther King's simply text "Make sure to play 'precious lord, take my hand.' Play it real pretty. For me" while you drive.

Advertising Agency: Leo Burnett Tailor Made, Brazil

Creative Director: Marcelo Reis
Art Director: Murilo Melo
Copywriter: Julio D’Alfonso
Illustration: Mário Niveo
Account Managers: Cíntia Mourão, Raphael Pinho, Daniela Ferreira, Eduardo Crepaldi
Planning: Marcello Magalhães, Tiago Lara
Media Managers: Fernando Sales, Daniela Franco, Leonardo Gomes, Thais Galluci, Caio Lima

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2 comments

andylefty's picture
andylefty
4537 pencils

Really not working. It's making light of something so serious.

It should make you think, not giggle.

LittleJoe's picture
LittleJoe
345 pencils

this campaign is terrible... it seems that all this people died in a stupid way, like typing while driving...

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