25 comments

Pouts's picture
Pouts
691 pencils

Good

itch's picture
itch
806 pencils

nice idea..

* it's not how good you are. it's how good you want it to be *

miko1aj's picture
miko1aj
3098 pencils

Maybe this is nice idea, but it is definitley NOT nice artwork. I don't mean it's terrible, maybe even i could say that it's proffesional, but it's completely transparent, not having the mastertouch. The very style of photography is digital camera like. Sad.

Pouts's picture
Pouts
691 pencils

could you please elaborate a bit the "transparent" and not having the "mastertouch" things you say..i'm really interested to hear what you mean.

miko1aj's picture
miko1aj
3098 pencils

Nothing personal dear Pouts, and it's only my opinion. Photo of this ad seems to me little bit without a style. I mean - if it'd be ad of bmw or vw it'll probably look little bit more plastic in the direction of illustration, having some character, saying simply. As i said this photo is good, but that's all. And it's a pity in that sense that on the field of car ad competition this final touch of whole look is important.
You're involved in that project?

Pouts's picture
Pouts
691 pencils

No not at all my friend, i'm not at all involved, however i was really curious on the terms you used and what they rely on. I like the colors of the photography, but this is something personal.

raverus's picture
raverus
1476 pencils

good work, it sells well to consumers.....

copywriter.txt's picture
copywriter.txt
828 pencils

Yeah, this is okay.

But why two "i"s on the copy?

Yokel's picture
Yokel
604 pencils

It's kinda like shiitake. They're loading vegetables there. It's a play on that. <_<

postman's picture
postman
951 pencils

You're sure about that? ;) Apparently, mistalkes do not exist, only wrong interpretations do. Good one!

copywriter.txt's picture
copywriter.txt
828 pencils

LOL. : P

HOLA's picture
HOLA
82 pencils

Not so good. The image doesn't make sense. The fruit in the vehicle and the potatoe bags are way off in proportion and so is the background. This one doesn't work very well.
_________

Simplify.

kalpesh78's picture
kalpesh78
2580 pencils

Didn't we just see a giant dog, condom and a pen a few pages ahead?
Is there no other way to convey a massive job?

and if the ad was released with 2 i's in it... copywriter better learn to proof-check also.

ideas....30 minutes nahi toh free.

tjb1970's picture
tjb1970
491 pencils

i don't get these. 'no job is big enough'? what does that mean?

joelapompe's picture
joelapompe
3701 pencils

another "change of scale" thing. How is that possible? Change of scale is like eye charts or tattoos... overused!

twelve_noon's picture
twelve_noon
617 pencils

ok let me get this! this midget?!? worker is carrying some short of mini-vegetables that when put in the car look normal sized again all of a sudden? Not only is this not real but it's totally wrong, what does the car's size feature have to do with the man turned into a dwarf? the car could never turn a big job into an effortless one because it doesn't do the work. It just carries staff and lots of them for that matter. That should be where the emphasis should be put on. In the meantime this little guy will have some difficulty trying to reach for the giant van's door, let alone having to drive it... Let the van solve the riddle.

spacecadetglow's picture
spacecadetglow
247 pencils

i agree. i think the van should be giant-sized in this ad, and everything else normal sized. (think gulliver and the lilliputians.)
with the background being proportional to the van and not the forklift, it makes that guy look like a faerie playing on a tonka.

on second thought, that still doesn't solve the problem of how to drive it home.

postman's picture
postman
951 pencils

I agree with Hola and twelve_noon, doesn't make any sense because things in the van have normal size so there's no advantage for the customer.

puppiepoppy's picture
puppiepoppy
1634 pencils

I DIDN'T KNOW THAT FIAT CREATE AND SELL SUCH TINY FORKLIFTER?!!! hahahaa. Lame man!

Get-a-Fix's picture
Get-a-Fix
351 pencils

"PROFESSIIONAL"...is it?...maybe not.

itch's picture
itch
806 pencils

after reading twelve_noon's comment, it seemed logical after all. the little guy would to face a lot of difficulties driving the van. n if the other ppl are that small, how are they gonna eat those giant food?

* it's not how good you are. it's how good you want it to be *

you dont say's picture
you dont say
6 pencils

“Problems with the wife? Small ‘ego’ nowhere to be seen in the darkness of the bedroom? No worries! For now you have ‘Pure Magic Van’! Turning tiny stuff into big stuff!”
Side effects: don’t park it outside a drugstore, somebody might swallow it.

no-ideas-original's picture
no-ideas-original
106 pencils

"Professional since ever" complete with spelling mistakes??????

I think not

global's picture
global
37 pencils

koukouroukou

mpared's picture
mpared
562 pencils

crappy crappy very crappy !

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