Fiat Linea: SMS, Truck

Let's have dinner tonight?
Miss U!
Don't read text messages while driving.
Fiat Linea with SMS voice reader.

Advertising Agency: Leo Burnett Brazil
Creative Director: Ruy Lindenberg
Art Director: Alessandro Bernardo
Copywriter: João Caetano Brasil
Published: March 2010

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8 comments

silvi's picture
silvi
4172 pencils

don´t seems a car crash to me. Idea is good. Execution is weak

dadada's picture
dadada
1719 pencils

i don't see any idea

Everybody is creative, be yourself.

Marlus Lau's picture
Marlus Lau
1806 pencils

It's good to me. The idea and execution is very cool. Well done!

Billoughsby's picture
Billoughsby
5091 pencils

They had the idea and the form to pull it off. A little cerebral as things such as this go -- no gut punch. Like.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

gbl's picture
gbl
451 pencils

Love this shit. What a great campaign!

Hiperion's picture
Hiperion
3138 pencils

Not work for me

LeeHarvey's picture
LeeHarvey
3045 pencils

Nice campaign, and this one is the best. The one with the cow is silly.

Dzsoi's picture
Dzsoi
5269 pencils

Could someone be so kind to unpack the exact idea?

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