Fiat Linea: SMS, Tree

Need anything from the market?
Don't read text messages while driving.
Fiat Linea with SMS voice reader.

Advertising Agency: Leo Burnett Brazil
Creative Director: Ruy Lindenberg
Art Director: Alessandro Bernardo
Copywriter: João Caetano Brasil
Published: March 2010

3 comments

Billoughsby's picture
Billoughsby
5091 pencils

A success, overall.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

tj.singh's picture
tj.singh
10 pencils

love the campaign!

Dzsoi's picture
Dzsoi
6312 pencils

Could someone hmm.... unpack the idea?

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