Fiat Linea: SMS, Cow

Meeting at 10am!
Don't read text messages while driving.
Fiat Linea with SMS voice reader.

Advertising Agency: Leo Burnett Brazil
Creative Director: Ruy Lindenberg
Art Director: Alessandro Bernardo
Copywriter: João Caetano Brasil
Published: March 2010


Elmārs Ārnieks's picture
Elmārs Ārnieks
840 pencils

almost good, have seen something very similar. Execution is not the best

Life is a joke. Laugh.

silvi's picture
4172 pencils

This is the worst

Admonger's picture
18 pencils

I like the art, however the idea looks a bit forced

dadada's picture
1720 pencils

the idea is too twisted for me

Everybody is creative, be yourself.

Moonshark's picture
139 pencils


gbl's picture
451 pencils

what? its fantastic! Good work, guys. Just incredibles, easy-understanding ads.

Dzsoi's picture
6374 pencils

Okay, I see the SMS, I see the animal victim, I see you have merged them into one image. But I am an asshole and I need a logical idea. In other words: what the fck the SMS is doing on the cow? What's the story?

Guest's picture

agree with Dzsoi. How is the viewer supposed to understand that is a "cow victim"? Arent people more likely to run over cats and dogs? How many cows have you almost hit?
And what is the connection to braille type on a cowskin?

Guest's picture

How about add some blood?

Guest's picture

this one doesn't make sense

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