Fiat: Ladybug
Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Directors: Beatriz Sanches, Sidney Araújo
Copywriters: Guilherme Aché, Ricarrdo John
Photographer: Marcus Hausser
Published: December 2007

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Beautifull, but it´s a "have seen" concept.
Seek and Destroy
a snail would be better
Sorry,but I don't get it yet. Please explain-I smoked a fat blunt last night and I'm a bit tooo slow
haha... WTF!?
BAADDDDDDDDDDDDDDDDDDDDDD
A parte de haberse hecho varias veces antes, me parece que la dirección de arte debió haber sido más sutil.
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De nada sirve una Gran idea sin una Gran ejecución.
http://artektracho.blogspot.com
Good.
Anyone remember famous BMW ads on same topic?
The just changed the ad logo to BWM
joeloks
Probably they're talking about stability here. just guessing?
this one looks like a mocking version of 'beetle'.