Fiat: L

A text message is an accident waiting to happen. Drive responsibly.

Advertising Agency: Leo Burnett Tailor Made, São Paulo, Brazil
Creative Directors: Marcelo Reis, Guilherme Jahara, Pedro Utzeri
Art Directors: Pedro Utzeri, Luis Paulo Gatti
Copywriter: Rafael Genu
Illustrator: Big Studios
Published: April 2014

8 comments

damnson's picture
damnson
8146 pencils

Ooooh noooo.... ONE MORE!!!

An axe murderer of ads.

wave's picture
wave
378 pencils

in the last 2 years, Leo Burnett brasil for fiat, only creates advertising don't text and drive. OK STOP NOW we are tired!

janaka illangarathne's picture
janaka illangarathne
241 pencils

good execution

damnson's picture
damnson
8146 pencils

Yes, if by "execution" you mean "killing the other driver".

An axe murderer of ads.

kleenex's picture
kleenex
32230 pencils

if you mean for a horrible set of ads,

hmias's picture
hmias
112 pencils

IM SO SICK OF THESE

Marcao's picture
Marcao
2410 pencils

Enough is enough!

caveman's picture
caveman
127 pencils

i like it

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