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Agency: 
Published/Aired: 
April 2014
Description: 

Print advertisment created by Leo Burnett, Brazil for Fiat, within the category: Automotive.

A text message is an accident waiting to happen. Drive responsibly.

Advertising Agency: Leo Burnett Tailor Made, São Paulo, Brazil
Creative Directors: Marcelo Reis, Guilherme Jahara, Pedro Utzeri
Art Directors: Pedro Utzeri, Luis Paulo Gatti
Copywriter: Rafael Genu
Illustrator: Big Studios

Comments (8)

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Highest Rated

caveman's picture
caveman
Activity Score 145

i like it

damnson's picture
damnson
Activity Score 11517

Ooooh noooo.... ONE MORE!!!

An axe murderer of ads.

wave's picture
wave
Activity Score 464

in the last 2 years, Leo Burnett brasil for fiat, only creates advertising don't text and drive. OK STOP NOW we are tired!

janaka illangarathne's picture
janaka illangarathne
Activity Score 247

good execution

damnson's picture
damnson
Activity Score 11517

Yes, if by "execution" you mean "killing the other driver".

An axe murderer of ads.

kleenex's picture
kleenex
Activity Score 46971

if you mean for a horrible set of ads,

hmias's picture
hmias
Activity Score 112

IM SO SICK OF THESE

Marcao's picture
Marcao
Activity Score 3029

Enough is enough!

caveman's picture
caveman
Activity Score 145

i like it

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