Fiat: Jungle
the fiat Panda 1.1 litre: 135 g/km only of CO2 emissions.
Agency: LeoBurnett, Paris, France
Creative Director: Stephan Ferens
Art director: Stephane Santana
Copywriter: Edouard Capelle
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Comments
135g/km only for co2 emissions? anybody know what's the usual amount of emissions among average car?
they should be providing this info....:P.
by the way, i like the way they play with 125km/j = 135g/km.
(totally ignorance to the visual)
http://jennywhx.blogspot.com jwhx:Visionary
And you're a 'visionary'.
haha, yes i do, but this time the visual doesn't attract me.
http://jennywhx.blogspot.com jwhx:Visionary
"i do"?
haha cool!
like the executiopn part.. art...GOOD
That's pretty corny, showing chamelons celebrating low CO2 emission, perhaps there is a better execution.
Desi
www.DesiCreative.com
those chameleons not only remind me of celebration; thought since everything is green and camo and only their tongues are plastic and colourful it was visually translating the stats "135 g/km only of CO2 emissions."
or maybe am reading too much into this ad.
i dont find it corny, i think its cool.
esp if it ran.
This is lovely, not too sure about the art direction, but it's a sweet idea.
Fail Harder.
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