Fiat: Jungle
the fiat Panda 1.1 litre: 135 g/km only of CO2 emissions.
Agency: LeoBurnett, Paris, France
Creative Director: Stephan Ferens
Art director: Stephane Santana
Copywriter: Edouard Capelle
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10 Comments
135g/km only for co2 emissions? anybody know what's the usual amount of emissions among average car?
they should be providing this info....:P.
by the way, i like the way they play with 125km/j = 135g/km.
(totally ignorance to the visual)
http://jennywhx.blogspot.com jwhx:Visionary
And you're a 'visionary'.
haha, yes i do, but this time the visual doesn't attract me.
http://jennywhx.blogspot.com jwhx:Visionary
"i do"?
haha cool!
the best is still to come
like the executiopn part.. art...GOOD
the best is still to come
That's pretty corny, showing chamelons celebrating low CO2 emission, perhaps there is a better execution.
Desi
www.DesiCreative.com
those chameleons not only remind me of celebration; thought since everything is green and camo and only their tongues are plastic and colourful it was visually translating the stats "135 g/km only of CO2 emissions."
or maybe am reading too much into this ad.
i dont find it corny, i think its cool.
esp if it ran.
This is lovely, not too sure about the art direction, but it's a sweet idea.
Fail Harder.