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It’s up to you

Agency: 
Published/Aired: 
May 2012
11420
Description: 

Print advertisment created by Leo Burnett, Spain for Fiat, within the category: Automotive.

Advertising Agency: Leo Burnett Iberia, Madrid, Spain
Executive Creative Director: Juan García-Escudero
Creative Directors: Antonio de Federico, Héctor Losa
Art Directors: Pouline Atencio, Gilberto Barros
Copywriter: Roberto Luque
Group Account Director: Ricardo del Campo
Account Supervisor: Eduardo Gómez-Escolar

Comments (11)

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Highest Rated

gioborde's picture
gioborde
Activity Score 1387

Are you sure it´s not a woman commonality?

GiBo

morse's picture
morse
Activity Score 17830

Very nice typography and cheeky message.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

gonndo's picture
gonndo
Activity Score 1094

The message is very clever I think, good job guys...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

salil.sharma's picture
salil.sharma
Activity Score 2428

Awesome campaign
good typographic
Art Director & Designer both are rocking

Designer Don't Do Different Things
They Do Things Differently

killazol1's picture
killazol1
Activity Score 354

nice

Ordozgoiti's picture
Ordozgoiti
Activity Score 235

Great! Vamos Pou!

Ordozgoiti's picture
Ordozgoiti
Activity Score 235

Great! Vamos Pou!

kleenex's picture
kleenex
Activity Score 48157

Well I like the font.

arvin's picture
arvin
Activity Score 341

Nice typography...

adgoodie's picture
adgoodie
Activity Score 192

Am I the only one who doesn't get these? What I get out of the copy is that the voice (I'm assuming a woman) is laying a guilt trip on the reader. That's not a "woman" commonality. It's a "mother" commonality. So, unless this was a "Mother's race" , I don't think this works.

gioborde's picture
gioborde
Activity Score 1387

Are you sure it´s not a woman commonality?

GiBo

mertos's picture
mertos
Activity Score 904

great.

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