Fiat Freemont: The earthliner, 3

Freemont. The earthliner.

Freemont.The earthliner. To enhance power, speed and comfort of Fiat Freemont; which all together give a sensation similar to that of flying on a plane; we combined a car crossing a sky-like monochromatic terrain with condensation trail. We also use expression earthliner which phonetically and semantically refers to a world airliner– passenger aircraft. Press ads were released contextually in magazines which are distributed on boards of the planes. Passengers of several airlines read "The earthliner“ Fiat Freemont advertisements in journals such as AirGo! or Airgate.

Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Pawel Heinze
Art Directors: Leszek Ziniewicz, Ewa Trzpil-Jesionek
Copywriter: Lukasz Witkiewicz
Illustrator: Finishizer
Photographer: stock
Account director: Marta Obluska
Account Manager: Agnieszka Makarewicz
Published: June 2012

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6 comments

Nike Diesel's picture
Nike Diesel
13339 pencils

Not so fresh IMO. This is a familiar idea & visual done many times by several different clients, here's one from Epica 2007 that won Gold,

http://adsoftheworld.com/media/print/yamaha_airplane

pierrelastname's picture
pierrelastname
2869 pencils

very bad

kleenex's picture
kleenex
25686 pencils

not that great of an idea.

Roger Keynes's picture
Roger Keynes
5497 pencils

We've seen sky jet-trail ideas HEAPS before... but I still like this and particularly the Earthliner tag.

Will Think for Salary

salil.sharma's picture
salil.sharma
2278 pencils

good concept something different from other
nice art direction & execution

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