Fiat Freemont: The earthliner, 2

Freemont. The earthliner.

Freemont.The earthliner. To enhance power, speed and comfort of Fiat Freemont; which all together give a sensation similar to that of flying on a plane; we combined a car crossing a sky-like monochromatic terrain with condensation trail. We also use expression earthliner which phonetically and semantically refers to a world airliner– passenger aircraft. Press ads were released contextually in magazines which are distributed on boards of the planes. Passengers of several airlines read "The earthliner“ Fiat Freemont advertisements in journals such as AirGo! or Airgate.

Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Pawel Heinze
Art Directors: Leszek Ziniewicz, Ewa Trzpil-Jesionek
Copywriter: Lukasz Witkiewicz
Illustrator: Finishizer
Photographer: stock
Account director: Marta Obluska
Account Manager: Agnieszka Makarewicz
Published: June 2012

11 comments

AdBuzzer's picture
AdBuzzer
1168 pencils

It's not bad, but two lines of some good copy to provide the reason-to-believe would certainly enhance this idea.

AdBuzzer's picture
AdBuzzer
1168 pencils

BTW, it really strikes me why ad agencies are so scared to write a longer copy nowadays (and I don't mean three paragraphs)?? As a potential consumer I would really like to know why they compare this car to an airliner and this ad gives me no clue.

Roger Keynes's picture
Roger Keynes
5498 pencils

A twist on an existing idea, yes... but I don't mind this.
And for me, as a writer, I like to see a brand has the confidence NOT to move straight into the 'sell' in the branding ads.
The simpler the better. And 'Earthliner' says what it needs to say nicely.

Will Think for Salary

pierrelastname's picture
pierrelastname
2869 pencils

very bad

dnyanesh's picture
dnyanesh
115 pencils

Heavy pollution car....................

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

OOPS! SMOKE-LINER?? NO

Love creating ads..

Iain H's picture
Iain H
14 pencils

Rubbish! Destroy crops. Destroy the environment with a car that guzzles as much petrol as a jet. I despair.

Roger Keynes's picture
Roger Keynes
5498 pencils

what the fuck... it must be an election year in here. ;)

Will Think for Salary

phillsucks's picture
phillsucks
133 pencils

Giving 8, because I own this car and I love it.

Roger Keynes's picture
Roger Keynes
5498 pencils

Any jet trail ideas used on land before, J-man? :)

Will Think for Salary

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