Fiat Freemont: The earthliner, 1

Freemont. The earthliner.

Freemont.The earthliner. To enhance power, speed and comfort of Fiat Freemont; which all together give a sensation similar to that of flying on a plane; we combined a car crossing a sky-like monochromatic terrain with condensation trail. We also use expression earthliner which phonetically and semantically refers to a world airliner– passenger aircraft. Press ads were released contextually in magazines which are distributed on boards of the planes. Passengers of several airlines read "The earthliner“ Fiat Freemont advertisements in journals such as AirGo! or Airgate.

Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Pawel Heinze
Art Directors: Leszek Ziniewicz, Ewa Trzpil-Jesionek
Copywriter: Lukasz Witkiewicz
Illustrator: Finishizer
Photographer: stock
Account director: Marta Obluska
Account Manager: Agnieszka Makarewicz
Published: June 2012

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4 comments

mmackinven's picture
mmackinven
1596 pencils

Looks like he needs to add more water to the radiator...

pierrelastname's picture
pierrelastname
2869 pencils

veeeery bad

Roger Keynes's picture
Roger Keynes
5498 pencils

Done, shmone. I like this twist.

Will Think for Salary

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