Fiat Freemont: Airplane

Freemont.
Really spacious SUV.

Advertising Agency: Feeling Comunicação, Brazil
Copywriter: Saul Gervásio
Art Director: Diego Guerhardt
Creative Director / Copywriter: Marcos Camargos
Creative Director / Art director: Fredh Guedes

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13 comments

kalpesh78's picture
kalpesh78
2580 pencils

no.

ideas....30 minutes nahi toh free.

morse's picture
morse
15972 pencils

It's ok, but a little lazy don't you think?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bate_palmas's picture
bate_palmas
1479 pencils

I feel your pain, creative team. It's not an easy benefit to advertise.

Hadrons's picture
Hadrons
5743 pencils

The creatives need a vacation.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
29385 pencils

a very long one.

somecopywriter's picture
somecopywriter
1106 pencils

There are so many better ways to show spaciousness. But I actually kind of like the line.

corporal_hicks's picture
corporal_hicks
365 pencils

The placement of the car could've been outdoors instead of garage,that might help a little.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

so flat. no

cris_paula's picture
cris_paula
4 pencils

I liked it. I think they could sell the idea of space with simplicity and objectivity.
I have seen many campaigns with big productions and that did not sell the idea.

nemesis's picture
nemesis
761 pencils

doesn't say anything to me...

xuerenfei_331's picture
xuerenfei_331
15 pencils

not easy to make everyone feel the same...

bvital's picture
bvital
198 pencils

its done for nissan ages back......

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