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Durable

Agency: 
Published/Aired: 
September 2008
Description: 

Print advertisment created by FCB, Brazil for Fiat, within the category: Automotive.

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Sidney Araújo
Art Director: Sidney Araújo
Copywriters: Ricardo John

Comments (3)

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Guest commenter

no really, where are the hidden cameras?

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Guest commenter

3 dots are not used to indiate the same thing continues like that. Its used to say the list goes on with things like that. But i think the idea is coveyed though.Advertisement isnt arithmetic. Afterall if the cosumer gets the idea, even through a wrong method, the job is done. mcorrect me if am wrong

Guest commenter's picture
Guest commenter

3 dots are not used to indiate the same thing continues like that. Its used to say the list goes on with things like that. But i think the idea is coveyed though.Advertisement isnt arithmetic. Afterall if the cosumer gets the idea, even through a wrong method, the job is done. mcorrect me if am wrong

Guest commenter's picture
Guest commenter

no really, where are the hidden cameras?

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