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16 comments

juliangray's picture
juliangray
987 pencils

not very strong...

Brainsugar's picture
Brainsugar
1580 pencils

I don't aggree with you.
It's one of the first time that a capacity is not based on an exageretion.
Here, it's only your mind that exagerate. It's clever. I Like it a lot.

Guest rrrrr's picture
Guest rrrrr

"Here, it's only your mind that exagerate."""...

i didn't get it... I think it's the same in each ad.

Brainsugar's picture
Brainsugar
1580 pencils

I didn't want to say in this ad particularly, but in this kind of ads( those 3).
I find the way to sell the capacity of the van, clever.
It's your mind that understands that the van can contain the whole warehouse.

Edsard's picture
Edsard
156 pencils

Lovely...

twelve_noon's picture
twelve_noon
617 pencils

i find these kind of obvious after having run in various executions for the same product from different agencies around the globe. The most remarkable would be the one by ddb brussels for vw utility vehicles where they show a huge trailer-building with a window and a man's hand on it placed as if he was driving a van..(http://www.ddb.be/jdi/JUSTDIDITWinter2005.1.pdf)

jebus's picture
jebus
472 pencils

I like these and I've never seen the idea before. Great job!

nuclearshower's picture
nuclearshower
233 pencils

love this series of ad, good job

julezs's picture
julezs
100 pencils

nice!

dauntless's picture
dauntless
60 pencils

done before...Zzzzzzzzzz

kc_brock's picture
kc_brock
703 pencils

super boring art direction

rd

Bin Ad'en's picture
Bin Ad'en

And you are the great guy, the super art director. Yeah, i know.

amit parekh's picture
amit parekh
283 pencils

done

loonybrat's picture
loonybrat

FIAT DUCATO. NOW WITH JUST TWO WHEELS AND MORE CARGO CAPACITY.

lkwid's picture
lkwid

old art direction... zzzzzzzzzzzzzzzzzzzzzzzzzz

sebasnina's picture
sebasnina
4 pencils

Muy buena pieza... quizás faltó un poco modernizar las dirección de arte. Que no es mala pero si un poco pasada. Muy buena idea. Por algo fue finalista en Cannes 2007.

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