10 comments

CC3's picture
CC3

Three ads, all with the same visual? Lazy.

CND's picture
CND

ok boy genius. you tell me how you would show 'cargo capacity' differently then and keep it a series.

ivan's picture
ivan

They could've shown maybe stacks of products in one execution for example.

Ivan Raszl, admin of AotW

call me guest's picture
call me guest

ur rite CND

CC3's picture
CC3

Why so defensive CND, these your ads?

So, if I follow your line of thinking then Goodby's "Got Milk" campaign should have just stopped at the table top shot of a plate of cookies with a bite taken out of it right?

Honestly, you really can't see the opportunity to blow this idea out more?

oshe's picture
oshe
852 pencils

YO COMO LO VEO TAN SOLO PIENSO QUE ESTA ENTRANDO AL GARAJE, NO LO VEO TAN LARGO COMO ELLOS CREEN.

NO SE,M TRY AGAIN. NICE PHOTO)

··o.s.h.e··

dauntless's picture
dauntless
60 pencils

there can be thousands of ways of showing "cargo capacity" in a more interesting way than this... that's the whole point of being "creative" isn't it? :) we no it aint no easy job but surely you'll see some adman somewhere coming up with a brilliant idea that you never thought of

And why the heck would you force an idea into a series when the idea you have doesn't work in a series???

poor art direction...done before by fiat even in ambient media... simply boring

Maxwedge's picture
Maxwedge
558 pencils

Lots of ways to show this concept...Noahs ark, gigantic van being loaded by minature forklifts, a bunch of fat people, body builders, footy team, coveyor belt loading into it from a cargo ship or 747...(prob all been done before blah blah blah)
These Ads may answer the brief, but imaging doesnt do product justice...(Everyones an A/D whatever)

CND's picture
CND

nope, not my ads. i agree they probably could expand with something like the van parked by a cargo ship etc. mini fork lifts though? whole new concept. wouldn't tie into the warehouse visual. my question was to expand the warehouse idea rather than repeat. sorry, was just thinking out loud...

CND's picture
CND

so we could say the same about these and many other campaigns then.

adsoftheworld.com/media/print/prockey_pen_bikini_polka_dot

adsoftheworld.com/media/print/prockey_pen_bikini_stripe

adsoftheworld.com/media/print/prockey_pen_bikini_black

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