Fiat Ducato: Boxes, 1

Illusion is not to have space for its load.

Advertising School: Miami Ad School, São Paulo, Brazil
Art Director / Copywriter: Caio Tezoto
Photographer: FFFFound!

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31 comments

Guest commenter's picture
Guest commenter

Looks like a student work.

Guest commenter's picture
Guest commenter

it is... MIAMI AD SCHOOL... dumbass

if u don't have anything good to say....

Guest commenter's picture
Guest commenter

Yes, but from a school i expect more than a student work...

bknowlden's picture
bknowlden
3647 pencils

That doesn't even make sense. From a school, I would expect nothing but student work.

Guest commenter's picture
Guest commenter

Did you really just say that? What a moron!!

Favete's picture
Favete
365 pencils

Clap clap clap you just made my day... NOT... what a comment!

Ad_Man's picture
Ad_Man
828 pencils

hey ivan, come one! do something against guest commenters, no login no comment. it's not that hard.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

sneakyhands's picture
sneakyhands
1857 pencils

i second that. revoke the license to troll.

mole_a's picture
mole_a
9 pencils

i like

welcomehome's picture
welcomehome

well its okay in my opinion

Pun-isher's picture
Pun-isher

Hey man.
I like your ad, but..
Try not to let your headline explain what the picture is already doing i.e. saying "illusion" and the showing an optical illusion.

Try not to let cleverness get in the way of communication

Guest commenter's picture
Guest commenter

IT'S NOT JUST A STUDENT WORK... FOR ME LOOK'S LIKE A PROFESSIONAL WORK....
I REALLY LIKED..!
SOMEONE KNOWS THIS CAIO TEZOTO?

kkkkkoooo's picture
kkkkkoooo

lol come closer my friend ;) and look at the amazing beautiful pixel in there ^^

Guest commenter's picture
Guest commenter

HAHAHAHAHAHAHA

Ed Mintone's picture
Ed Mintone
585 pencils

I think the idea is there, just lost in translation.

Disco Munky's picture
Disco Munky
3900 pencils

I quite like this, but agree that the line should be a bit less heavy handed.

Nice idea, simple visuals, line that works (translation kills it a bit)

For student work it shows a good understanding of how to communicate an idea in an interesting way.

"stay low, move fast"

p.s
love the use of white space for some reason

Doin' it for the points

peak900's picture
peak900
211 pencils

BTW: it's the old Fiat Ducato ...

Why not saying sth like: Fiat Ducato. Working with its 17 cubic meter is no illusion.

or ... 17 cubic meter. No illusion.

use your illusion. use 17 cubic meter.

munic_student's picture
munic_student

yeah that's sounds much better and makes easier to figure out the idea

c's picture
c
35 pencils

image from FFFFound site, just placed the FIAT logo on the corner, where is the creativity in this? bullshit.

Guest commenter's picture
Guest commenter

It's very rude to discuss in this way with a student and not defently not fair. Maybe he will be your next Copywriter or AD! Guest.

Donald Draper's picture
Donald Draper
137 pencils

Guest is jealous... this is a nice concept...

"Show your work, then we talk"

redaroguitijani's picture
redaroguitijani
62 pencils

Nice try and good work, Bravo. But it would be better if you can respect the guideline of FIAT.

Reda rogui
Leo Burnett-Casablanca-Morocco

Guest commenter's picture
Guest commenter

I think it's student work from a student that shouldn't be student work or look like student work because it's done by a student even though it's student work. Wait, what?

Roger Daly's picture
Roger Daly
359 pencils

Ivan...
an Australian, Toyota 'green' print seriess you posted a year ago.
VERY similar to this.
Thought you had reposted it when I saw the thumbnails.

whitewhite's picture
whitewhite
253 pencils

Pls dont commpare works by studets with that by Ogilvy frnds. Those students probably are watching keenly the comments. Pls avoid harsh comments.

whitewhite's picture
whitewhite
253 pencils

Pls dont commpare works by studets with that by Ogilvy frnds. Those students probably are watching keenly the comments. Pls avoid harsh comments.

whitewhite's picture
whitewhite
253 pencils

Yeah probably such comments will help them get a clue about the mad aad world outside their school. What the industry actually demands..But i think those who make harsh comments have a resposibility to make sure it takes those students to the right direction. That it doesnt end up in mere harassement n teasing. Social responisibilities my dear colleagues. Correct me if am wrong.

KW t's picture
KW t

BEEN DONE!

robin simion's picture
robin simion

In february 2007 lexus had a campaign with almost the same visual. But their tagline was UP=DOWN=UP. I wonder if the student saw it.
You can find it on page 51(or more as they add more ads). I

picktokyo's picture
picktokyo
1404 pencils

wow. Im lost what the hell?

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