Fiat Ducato: Boxes, 1
Illusion is not to have space for its load.
Advertising School: Miami Ad School, São Paulo, Brazil
Art Director / Copywriter: Caio Tezoto
Photographer: FFFFound!
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31 comments
Looks like a student work.
it is... MIAMI AD SCHOOL... dumbass
if u don't have anything good to say....
Yes, but from a school i expect more than a student work...
That doesn't even make sense. From a school, I would expect nothing but student work.
--
brandon
www.brandonknowlden.com
Did you really just say that? What a moron!!
Clap clap clap you just made my day... NOT... what a comment!
hey ivan, come one! do something against guest commenters, no login no comment. it's not that hard.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
i second that. revoke the license to troll.
i like
well its okay in my opinion
Hey man.
I like your ad, but..
Try not to let your headline explain what the picture is already doing i.e. saying "illusion" and the showing an optical illusion.
Try not to let cleverness get in the way of communication
IT'S NOT JUST A STUDENT WORK... FOR ME LOOK'S LIKE A PROFESSIONAL WORK....
I REALLY LIKED..!
SOMEONE KNOWS THIS CAIO TEZOTO?
lol come closer my friend ;) and look at the amazing beautiful pixel in there ^^
HAHAHAHAHAHAHA
I think the idea is there, just lost in translation.
I quite like this, but agree that the line should be a bit less heavy handed.
Nice idea, simple visuals, line that works (translation kills it a bit)
For student work it shows a good understanding of how to communicate an idea in an interesting way.
"stay low, move fast"
p.s
love the use of white space for some reason
Doin' it for the points
BTW: it's the old Fiat Ducato ...
Why not saying sth like: Fiat Ducato. Working with its 17 cubic meter is no illusion.
or ... 17 cubic meter. No illusion.
use your illusion. use 17 cubic meter.
yeah that's sounds much better and makes easier to figure out the idea
image from FFFFound site, just placed the FIAT logo on the corner, where is the creativity in this? bullshit.
It's very rude to discuss in this way with a student and not defently not fair. Maybe he will be your next Copywriter or AD! Guest.
Guest is jealous... this is a nice concept...
"Show your work, then we talk"
Nice try and good work, Bravo. But it would be better if you can respect the guideline of FIAT.
Reda rogui
Leo Burnett-Casablanca-Morocco
I think it's student work from a student that shouldn't be student work or look like student work because it's done by a student even though it's student work. Wait, what?
Ivan...
an Australian, Toyota 'green' print seriess you posted a year ago.
VERY similar to this.
Thought you had reposted it when I saw the thumbnails.
Pls dont commpare works by studets with that by Ogilvy frnds. Those students probably are watching keenly the comments. Pls avoid harsh comments.
Pls dont commpare works by studets with that by Ogilvy frnds. Those students probably are watching keenly the comments. Pls avoid harsh comments.
Yeah probably such comments will help them get a clue about the mad aad world outside their school. What the industry actually demands..But i think those who make harsh comments have a resposibility to make sure it takes those students to the right direction. That it doesnt end up in mere harassement n teasing. Social responisibilities my dear colleagues. Correct me if am wrong.
BEEN DONE!
done!
http://adsoftheworld.com/media/print/nissan_tiida_illusion_3
In february 2007 lexus had a campaign with almost the same visual. But their tagline was UP=DOWN=UP. I wonder if the student saw it.
You can find it on page 51(or more as they add more ads). I
wow. Im lost what the hell?