Fiat: Drive Friendly

There are enough angry faces on the road.
Drive friendly.

Advertising School: Humber College, Toronto, Canada
Art Director: Iva Jericevic
Copywriter: Logan Broger

February 2013


Meredith Singh's picture
Meredith Singh
405 pencils

Interesting insight for a student ad. it may not speak to a product benefit, but at least it promotes a product attitude.

Although, I think that car on the bottom left looks way friendlier than the Fiat.

morse's picture
17183 pencils

Nice idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

Nice take.

Love creating ads..

faissalo's picture
728 pencils

Really nice for a brand awareness exercise. Problem is they don't all look angry at all

Nice init

TheSmirkingFox's picture
145 pencils

Nice idea!

kleenex's picture
41162 pencils

I am not that many angry faces in the ad though??

mrMagic's picture
798 pencils

Like it.

alpanesen's picture
9 pencils
Paela Bruno's picture
Paela Bruno
6 pencils

Yes many things are seen before, like everything in life, but the Execution is clean and memorable! Good work, excelente = excellent.

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