Fiat: Dog

You either see the letter or the dog. Don’t text and drive.

Advertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil

Chief Creative Officer: Marcelo Reis
Executive Creative Director: Guilherme Jahara
Copywriters: Marcelo Henriques, Paulo Henrique Gomes
Art Director / Illustrator: Tiago Valadão
Art Buyers: Stella Crippa, Mauro Moura
Account Supervisors: Pablo Arteaga, Cíntia Mourão, Daniela Ferreira, Guilherme Grigol, Eduardo Crepaldi
Advertiser’s Supervisors: C.Belini, Lélio Ramos, João Ciaco, Malú Antonio, Sarah Albuquerque, Caroline Magalhãe
Planners: Marcello Magalhães, Tiago Lara
Media: Fernando Sales, Daniela Franco, Leonardo Gomes, Paulo Pereira, Bruno Buosi, Fábio Req

July 2013


morse's picture
17002 pencils

Hats off!

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eins-eins-null's picture
894 pencils

headline needs some work; might be translation. nevertheless: great work!!!

pencilhead's picture
231 pencils

WOW best "dont text and drive" ad EVER !!!!!!!!! well done man

voldemor's picture
50 pencils

Well done!!

Melrose's picture
2 pencils

Nice... but VERY similar to this:

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