Fiat: Darwin

If you want your last words to be the same as Charles Darwin's, simply text: "I'm not the least afraid to die" while you drive.

Advertising Agency: Leo Burnett Tailor Made, Brazil

Creative Director: Marcelo Reis
Art Director: Murilo Melo
Copywriter: Julio D’Alfonso
Illustration: Mário Niveo
Account Managers: Cíntia Mourão, Raphael Pinho, Daniela Ferreira, Eduardo Crepaldi
Planning: Marcello Magalhães, Tiago Lara
Media Managers: Fernando Sales, Daniela Franco, Leonardo Gomes, Thais Galluci, Caio Lima

November 2011


andylefty's picture
4535 pencils

Hahaha hilarious copy. Surely would fit correctly if the person crashed. Was this irony meant.

ashan's picture
70 pencils

nice fresh idea. But in my mind it would be better than average, great, if done on phone covers. Not so good as press ads.

Whatever you do, work at it with all your heart, as working for the Lord, not for men Colossians 3-23

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