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24 comments

Klaus's picture
Klaus
20 pencils

That’s funny. I like it. It tells a lot about the image of this car using the benfit. That’s how good ads working.

Justin's picture
Justin
176 pencils

i dont see a benefit here. its small, so what? isnt the point of the dakar to win, not to be small??

ming the merciless's picture
ming the merciless
190 pencils

Jesus mate, if a small car can do the Paris Dakar, it must be good. It's the toughest rally in the world - if a small car can last it/enter it then it must be tough.

You shouldn't have to ask this question.

Not trying to be rude (you might be learning) but can I suggest reading some books about advertising?

Justin's picture
Justin
176 pencils

i still dont see the relationship between small and tough?

Skor's picture
Skor
208 pencils

The Dakar is 9000KM long...

Only a tough car/bike/truck can outlast..

in this case, the Panda is small, yet tough enough to endure 9000Km...

esotericusername's picture
esotericusername
313 pencils

Give it up. Justin doesn't even understand the relationship between cognitive resurget and a topical fiesht.

B128's picture
B128
392 pencils

I like the art direction. It would have been wise to do the ad after the race because if it is unable to finish it will be branded as the most useless 4x4xfar...

I'll be looking out for it on ESPN... fingers crossed..

Boony wants a beer's picture
Boony wants a beer
380 pencils

Just a pity the client made them show the actual car. It somehow affects the believabilty of the image.

jennywhx's picture
jennywhx
1142 pencils

i don't understand this ad, anybody explain to em thanks?
so the dry place will be greeny?

ming the merciless's picture
ming the merciless
190 pencils

Not sure if your question makes total sense ("so the dry place will be greeny?" - confusing) but rally cars in the desert leave a massive trail of dust. Therefore a small car cannot be seen - only it's dust trail.

jennywhx's picture
jennywhx
1142 pencils

sorry..haha. i bet i was influence by the previous ad, the one with a big chameleon, i now understand this ad :P thank you.

PeteHH's picture
PeteHH
202 pencils

Funny!

sam4grafix's picture
sam4grafix
94 pencils

this is GOOOOOOOD!

ITS ALL BEEN DONE!

sam4grafix's picture
sam4grafix
94 pencils

n the STAMP on the car loox cool!

ITS ALL BEEN DONE!

Desi's picture
Desi
1052 pencils

Pretty cool.

salamandos's picture
salamandos
1947 pencils

looks like the usual stuff we see for miniature cars.

aj's picture
aj
168 pencils

nice one! the car is so damn cute! and still it's a 4X4. wow.

popdistortion's picture
popdistortion
1594 pencils

Wish I thought of it. Great ad.

braindrain's picture
braindrain
240 pencils

Very nice. Simple and smart.

kandi's picture
kandi
204 pencils

Sweet!

Sick-of-adS's picture
Sick-of-adS
250 pencils

Outstanding.. Excellent!

Mo's picture
Mo
648 pencils

funny. Like it.

kc_brock's picture
kc_brock
703 pencils

this would be a kick ass poster for car dealerships.

great work.

rd

B128's picture
B128
392 pencils

Is there a Fiat still in the race?
I doubt.

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