Fiat: Dakar
The Fiat Panda 4x4 Cross: The smallest 4x4 in the Dakar.
Agency: LeoBurnett, Paris, France
Creative Director: Stephan Ferens
Art director: Stephane Santana
Copywriter: Edouard Capelle
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24 Comments
That’s funny. I like it. It tells a lot about the image of this car using the benfit. That’s how good ads working.
i dont see a benefit here. its small, so what? isnt the point of the dakar to win, not to be small??
Jesus mate, if a small car can do the Paris Dakar, it must be good. It's the toughest rally in the world - if a small car can last it/enter it then it must be tough.
You shouldn't have to ask this question.
Not trying to be rude (you might be learning) but can I suggest reading some books about advertising?
i still dont see the relationship between small and tough?
The Dakar is 9000KM long...
Only a tough car/bike/truck can outlast..
in this case, the Panda is small, yet tough enough to endure 9000Km...
Give it up. Justin doesn't even understand the relationship between cognitive resurget and a topical fiesht.
I like the art direction. It would have been wise to do the ad after the race because if it is unable to finish it will be branded as the most useless 4x4xfar...
I'll be looking out for it on ESPN... fingers crossed..
Just a pity the client made them show the actual car. It somehow affects the believabilty of the image.
i don't understand this ad, anybody explain to em thanks?
so the dry place will be greeny?
http://jennywhx.blogspot.com jwhx:Visionary
Not sure if your question makes total sense ("so the dry place will be greeny?" - confusing) but rally cars in the desert leave a massive trail of dust. Therefore a small car cannot be seen - only it's dust trail.
sorry..haha. i bet i was influence by the previous ad, the one with a big chameleon, i now understand this ad :P thank you.
http://jennywhx.blogspot.com jwhx:Visionary
Funny!
this is GOOOOOOOD!
the best is still to come
n the STAMP on the car loox cool!
the best is still to come
Pretty cool.
Desi
www.DesiCreative.com
looks like the usual stuff we see for miniature cars.
nice one! the car is so damn cute! and still it's a 4X4. wow.
Wish I thought of it. Great ad.
http://www.reinhardkrug.de/
Very nice. Simple and smart.
Sweet!
Outstanding.. Excellent!
funny. Like it.
this would be a kick ass poster for car dealerships.
great work.
rd
Is there a Fiat still in the race?
I doubt.