City Plain, Red

Agency Network: 
August 2012

Print advertisment created by Leo Burnett, Brazil for Fiat, within the category: Automotive.

When you're lost, everywhere seems the same.
Punto T-Jet with Blue&Me NAV, Voice-activated navigation system.

Advertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil
Executive Creative Director: Marcelo Reis
Creative Director: Guilherme Jahara
Art Directors: Bruno Bueno, Rodolfo Fernandes
Copywriter: João Caetano Brasil
Illustrators: Bruno Bueno, Rodolfo Fernandes
Retouchers: Celso Botino, Lilian Ferreira
Print Production: Zezinho Lima
Art Buyers: Stella Crippa, Mauro Moura
Account Supervisor: Cíntia Mourão
Advertiser's Supervisors: Fernando Sales, Daniela Franco, Leonardo Gomes, Thais Gallucci, Fábio Requer
Account Managers: Daniela Ferreira, Mirelly Rosa
Planners: Marcello Magalhães, Tiago Lara

Comments (2)

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alausa's picture
Activity Score 1420

Someone paid attention in textile design class. Nice repeat patterns.

Mike Z.'s picture
Mike Z.
Activity Score 16

I wish I had the idea to make these kind of fractal bird's-eye street views myself simply as an art piece. They're gorgeous. The slogan's only OK, and thinly connects to the product category, let alone the brand.