Fiat: Bus

You either see the letter or the bus. Don’t text and drive.

Advertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil
Chief Creative Officer: Marcelo Reis
Executive Creative Director: Guilherme Jahara
Copywriters: Marcelo Henriques, Paulo Henrique Gomes
Art Director / Illustrator: Tiago Valadão
Art Buyers: Stella Crippa, Mauro Moura
Account Supervisors: Pablo Arteaga, Cíntia Mourão, Daniela Ferreira, Guilherme Grigol, Eduardo Crepaldi
Advertiser’s Supervisors: C.Belini, Lélio Ramos, João Ciaco, Malú Antonio, Sarah Albuquerque, Caroline Magalhãe
Planners: Marcello Magalhães, Tiago Lara
Media: Fernando Sales, Daniela Franco, Leonardo Gomes, Paulo Pereira, Bruno Buosi, Fábio Req

21 comments

certaintly's picture
certaintly
4052 pencils

i like the visual (although it's nothing new really - negative space is an old trick)
but the copy sucks

stke's picture
stke
274 pencils

Dude, you shit on everything. You opinion is invalid.

certaintly's picture
certaintly
4052 pencils

just on the bad stuff.

what did i say that you disagree with.
-good visual
-negative space as an overused trick , nothing new.
-horrible copy

^out of that list, what is "invalid"

Lecter Lecaros's picture
Lecter Lecaros
564 pencils

Looking forward to see your brilliant work.

certaintly's picture
certaintly
4052 pencils

me too.

(and just because someone can critique, it doesnt mean their work will be brilliant)
i repeat, what part of my criticism do you disagree with?
is the use of negative space something new and amazing to you?
do you think the visual is bad?
do you think the copy is good?

instead of attacking the work of mine you havent seen, attack my actual criticism.

jrs's picture
jrs
398 pencils

Sometimes it's better to shut up Dude.

jrs's picture
jrs
398 pencils

.

MadManNYC's picture
MadManNYC
109 pencils

Hey dickhead: Are you an asshole? Certainly. Are you creatively insecure? Certainly. Do you doubt your own talent and ability? Certainly. Do you have the balls to put your own work up here and let others critique it? Certainly not. I would love to see your work. I think we would ALL like that. But you're a fucking coward. Or, you know your work sucks ass. Or, you don't even have any work. Which would explain why you have so much time to shit on everyone else stuff.

anónimo de la calle's picture
anónimo de la calle
38 pencils

CANNES LIONS 2013 WINNER!!!! ;-)

anónimo de la calle

monoliz's picture
monoliz
1326 pencils

i think it's more than ok

morse's picture
morse
16987 pencils

Wow, this is brilliant.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

josh n.'s picture
josh n.
484 pencils

Great concept, but this one is lacking in execution ... it took me a while to see the bus!

Maelstrom's picture
Maelstrom
19 pencils

Love it

apuorva's picture
apuorva
102 pencils

its simplyyy wow//(y)....like d campaign

Bob.C's picture
Bob.C
1163 pencils

Clean simple, I think that this is the best of them as it's the least obvious.

kleenex's picture
kleenex
38912 pencils

Great font work.

Lecter Lecaros's picture
Lecter Lecaros
564 pencils

nice

ChuckN's picture
ChuckN
132 pencils

Great.

EXEL's picture
EXEL
94 pencils

great!

pencilhead's picture
pencilhead
233 pencils

wow

voldemor's picture
voldemor
50 pencils

i lke it!

Log in or register to post comments