Fiat: Boxes

Thinking of changing your van? New Fiat Ducato.

Advertising Agency: Giovanni+Draftfcb, Brazil
Via: Scaryideas

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mikeelrapido's picture
1929 pencils



satrianee's picture
3748 pencils

He seems to need two Ducato's to carry all these stuff he is carrying with his current van. This one looks terribly big with that mirror there..

Guest's picture

good idea (nothing new) but not well execution. Agree with satrianee on how big this van already looks. The resource of the exageration is not bad, but the mirror is too high from the driver. I cant imagine the Ducato's being bigger than this van.

Guest's picture

y el tipo se para para ver por el retrovisor_????

silvi's picture
4172 pencils

Simple, direct to the point. Great!

Leland's picture
95 pencils

I don't get it. Honestly.

nepstein's picture
197 pencils

Layman's terms: "Your van is no longer big enough to store all of your crap so why don't you buy a bigger one."

nepstein's picture
197 pencils

Decent idea, very bad art direction. What kind of van has a 10 foot roof?

bobby666's picture
1460 pencils

when you hve to exaggerate, go the whole hog... great work fellas

pdavies's picture
90 pencils

I like the idea, but considering a fiat ducato doesn't have the same space as the image shown above... How then changing to a smaller car will help?

Migzter13's picture
973 pencils

who needs copy?!

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

rolling.stone's picture
2740 pencils

i pity on driver, lol


~ Quite obviously, I have gathered no moss ! ~

WillyLatasa's picture
616 pencils

Whats the point of the mirror so high? LOL!!!

"Bright ideas bring better results"

BanesFG's picture
12 pencils

Decent idea

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