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Bed

Agency: 
Published/Aired: 
December 2010
Description: 

Add something, change something. Customize yours at Fiat.es

Advertising Agency: Leo Burnett Iberia, Spain
Executive Creative Director: Chacho Puebla
Creative Directors: Francisco Cassis, Sergio Lobo
Art Directors: Bruno Nakano, Sergio Lobo
Copywriters: Hernán Ramos, Francisco Cassis
Illustrator: Bruno Nakano

Comments (21)

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Highest Rated

MidasTouch's picture
MidasTouch
Activity Score 1024

Funny! :)
The bed / trampoline stuff: I like that xD

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

I'm not one to shy away from a puzzle, so I went to the website; found the 500 gallery. And wow. Aren't those pictures lovely. Every picture I clicked, it did change. To another lovely picture. A lovely gallery of changing pictures of interiors. The only thing I can add is "Where's the thing you promised?"

fredsushiman's picture
fredsushiman
Activity Score 65

lost in translation... www.fiat.es/fiat-500/configura

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Thank you. I take back my pointless moan from above. This is nice.

fredsushiman's picture
fredsushiman
Activity Score 65

:)

morse's picture
morse
Activity Score 17364

Fun campaign. Love such riddles.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Yeah I like it but I think the link to the car is very thin and minimal.

Lazarus's picture
Lazarus
Activity Score 1536

Okay.

jmadfreak's picture
jmadfreak
Activity Score 66

VERY CLEVER!
AND THE ART DIRECTION IS SUBLIME.
9/10

Homero's picture
Homero
Activity Score 21

I love this campagin! Gold!

Martijn's picture
Martijn
Activity Score 1888

Great campaign, really funny.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Nice art direction, nice campaign. I like.

marcellod's picture
marcellod
Activity Score 60

Simple idea.
Crafted art.
Clever jokes.

luispiter's picture
luispiter
Activity Score 2756

i love it... excelent

kleenex's picture
kleenex
Activity Score 43363

I like, but do not love it.

talkingisfree's picture
talkingisfree
Activity Score 2710

Is a good campaign. Not sure about the art direction at all. However nice work.

Billoughsby's picture
Billoughsby
Activity Score 5144

Pretty.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CuriousPencil's picture
CuriousPencil
Activity Score 4225

See it's these constructive critiques that really make AOTW worth visiting. We should really campaign for more of these one-word summations. That way it would make scrolling through endless pages of comments that much easier to digest. Fewer words, that's what we need. F*ck pithy, scrub zesty. Let's aim for monosyllabic - max.

Billoughsby's picture
Billoughsby
Activity Score 5144

"Ouch."

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Davosk's picture
Davosk
Activity Score 4815

Bravo.

Billoughsby's picture
Billoughsby
Activity Score 5144

That's two syllables. ;)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

MidasTouch's picture
MidasTouch
Activity Score 1024

Funny! :)
The bed / trampoline stuff: I like that xD

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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