Fiat Adventure: Home

Advertising Agency: Leo Burnett, Buenos Aires, Argentina
Chief Creative Directors: Seto Olivieri, Pablo Capara
Creative Directors: Carmelo Maselli
Art Directors: Carmelo Maselli
Copywriters: Luis Sanchez Zinny
Agency Producer: Mariana Haxell
Photographer: Juan Mathe (argentinafoto)
Account Director: Hernán Cuñado
Account Executive: Emanuel Abeijon
Published: June 2008

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26 comments

mark3r's picture
mark3r
1940 pencils

Good art direction.

:::MARK3R:::

Guest's picture
Guest

AD: Hey, have you seen the last campaigns with toys seated on sofas, eating a lot, and watching tv?
CD: Yep, what about it?
AD: Was wondering... why don't we do it with papercut toys? It would be much better than the superman ads, or even the batman one.
CD: And don't you think that AOTW commenters will say "done" ?

20 min. later...

AD: We could change the concept!
CD: WHAT ?!
AD: Gimme a list of our clients and i'll fix it for one!
CD: I'm not sure... isn't it a subtle copy?
AD: Relax man... we'll change not only the copy, but also the camera angle.
CD: Brilliant! Go ahead!

Ad_Man's picture
Ad_Man
828 pencils

this was published in june 2008. the campaign you're talking about was published last month. also, it has nothing to do with that. NOTHING.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

john.lighttern's picture
john.lighttern
216 pencils

The brazilian one was published on december, 2008

--
"Every day, is an ad day."

Guest's picture
Guest

sí, me recuerda mucho también.

Pero está para un cliente muy diverso. utilizaron iguales raciocíneos...

Lecter Lecaros's picture
Lecter Lecaros
564 pencils

A really good concept, and I love the execution too.
felicitaciones Argentina

eldeadevis's picture
eldeadevis
306 pencils

So true. I like it, but art direction it´s just a bit boring.

Guest's picture
Guest

que rico papas Mc Donald´s

Guest's picture
Guest

que rico papas Mc Donald´s

Guest's picture
Guest

cool art direction...pretty neat work...

Guest's picture
Guest

que asco, esto no es argentino, a lo mucho de agencia boliviana

juankhr's picture
juankhr
136 pencils

oook y vos sos un racista de mierda.

jimkuz's picture
jimkuz
404 pencils

I like the belly hanging over the pants.

®'s picture
®
131 pencils

Pretty good work! i like..
to the AD/CD guest commenter, get a life.

73pixels's picture
73pixels
163 pencils

liked the art direction

sajocobe's picture
sajocobe
30 pencils

i like the idea but why paper?

Guest's picture
Guest

Congratulations.

Guest's picture
Guest

this idea is what we call pulposa

Guest's picture
Guest

brilliant art direction. very nice :)

-T.J.Mapel

theanc's picture
theanc
2778 pencils

That's awesome. Award winning art direction.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Guest's picture
Guest

Who's the illustation artist ?????????

juankhr's picture
juankhr
136 pencils

great art direction nice idea. nothing to do whith the obese ads. fat peolpe on a couch is fat peole on a couch.

cebado's picture
cebado
258 pencils

Art direction: 10..i like it!

arslan722's picture
arslan722
81 pencils

superb,,,,,,,,,i m love'n it...........

Guest's picture
Guest

Mc Donald's Press

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