Fiat 500: World champion

Fun going there. Fun coming back.

Advertising Agency: Leo Burnett Iberia, Spain
Executive Creative Director: Juan García-Escudero
Creative Director: Fernando Martín
Art Directors: Alejandro Hernán, Fred Bosch, Javier Martínez
Illustrator: Freeuno, B-ita
Group Account Director: Ricardo del Campo
Account Director : Eduardo Gómez-Escolar
Account Executive: Jaime Blanco


morse's picture
16480 pencils

Cute illustrations.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ace85le's picture
3939 pencils

Something decent from Leo.


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Ordozgoiti's picture
235 pencils


Milan Solanki's picture
Milan Solanki
988 pencils

its punchline holds all the aces

SiempreEsSummer's picture
22 pencils

Great illustrations and solid idea, it fits the product perfectly.

fcostausb's picture
173 pencils

Perfect :D

zebraxas's picture
88 pencils

hmmm... i hate when advertising lie to people. Not truth at all, very poor concept. decent illustration.

SiempreEsSummer's picture
22 pencils

What´s not true about it? The funnest part of your day is when you´re driving in that cute little car, with your music, and a good friend... If you´re not thrilled with your job then its completely true...

zebraxas's picture
88 pencils

u can actually have a great time in the car, but that happen with any car. The product is being overvalue. besides, being champion of the world its the greatest moment of a soccer player. i understand the exageration but i dont like brands who overvalue their products like this one. Tell a truth about your product that differences from other brands similar to yours. that`s what i think at least...

vlads's picture
539 pencils

like the illustrations but the concept not much. A before and after is done.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

I like the idea of it being the fun part of your day

talkingisfree's picture
2620 pencils

There's no concept here, sorry.

kleenex's picture
33105 pencils

I like the art.

Muddy's picture
45 pencils

Fun art. But can 4 adult athletes fit happily in a 500?

pindi's picture
115 pencils

i like the copy & illustration.. the idea is so-so tho

createwitty's picture
204 pencils

very pathetic...i m sure they handed a 4th grader to do this ad..i mean wats the novelty in the idea..done to death over n over...even d illustrations suck..i cudnt make out at 1st those were athletes...i liked the punchline though...only saving grace in d ad

Michaelsmagic's picture
261 pencils

prefect!!i like it!!!!!!!!!!!!!!!

olgamarb's picture
70 pencils

Great illustrations, like it !


AD-rian's picture
261 pencils

Great illustration, good art direction...however they are all the same. Guy coming having fun, clocking in, be miserable, clock out, guy leaving having fun. It's a good idea, but this is more suited for a one-off imho. Still, I like it.

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