Fiat 500: Obelix

Advertising School: Hamburger Technische Kunstschule, Hamburg, Germany
Art Director / Copywriter: Alexander Kumfert
Teacher: Peter Janzen
Published: January 2008

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18 comments

vasiem_sid's picture
vasiem_sid
42 pencils

Why can't i crack the code?
any hint --- any body?

Leachim's picture
Leachim
79 pencils

Let me explain. Fiat 500 is a small car Obelix is chubby, sometimes Pinocchio has a long nose, and marge has very high hair.

Different world, same planet.

joelapompe's picture
joelapompe
3305 pencils

I guess they have to make some efforts to fit in the car because it's so small. Isn't that right?

http://www.joelapompe.net / Facebook : Joelapompe

c-b's picture
c-b
7 pencils

I'd rather say :
The car is small... but it's so great/nice to drive/etc/etc... that everyone is more than willing to make an effort to fit in.

I feel like it's very easy to misinterpret though... Just like the Canderel ad a few years back with Obelix as well (France - 1999 - http://www.coloribus.com/paedia/prints/1999/11/20/14748/).

tdp's picture
tdp
28 pencils

I think that's probably it. But without full confirmation: unclear campaign. Crap.

Floro's picture
Floro
63 pencils

I dont get it. There are a lot of automotiv campaign with caroons but this is really bad!

krautland's picture
krautland
3204 pencils

not clear on what the creatives are trying to say.

fail.

talay's picture
talay
266 pencils

student work

ChuckNorris's picture
ChuckNorris
834 pencils

it really is student work.

schule is school in german.

T-bone's picture
T-bone
48 pencils
cperry's picture
cperry
280 pencils

THey should have had the characters doing things so they could get fit in that tiny car. Obelix puking. Pinoochio sawing off his own nose, etc. haha i probably only crack myself up

doworkson's picture
doworkson
242 pencils

I'd cut the cartoons and use real people. maybe some before and after diet photos. but at the same time people having do crazy shit to fit into a car doesnt really say they love it so much they will go to great lengths to fit into it, as much as it says, fiats have no space.

nemesis's picture
nemesis
761 pencils

too many explanations needed... the message doesn't come across.

protex.happydent's picture
protex.happydent
30 pencils

not nice

EGGO's picture
EGGO
352 pencils

Not clear enough (and I do know who he is).

You have to hate advertising in order to truly love it.

exotic's picture
exotic
43 pencils

Could be much better.

smilepig's picture
smilepig
254 pencils

not bad. I think they wanna say even the famous characters are willing to change their look.
Not too complicate. maybe you guys want to know more about the car. why did they prefer to change their looks?

ingolstadt's picture
ingolstadt
56 pencils

This is a good ad. That reminds you of how simple and nice life used to be when you're young. You'll easily forget your frustrations in life, your income tax, phone bill, boss's expectations when you look at these fun cartoon characters that only speaks of the good times. It's a wonderfull way of depicting Fiat 500's intentions.

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