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Fiat 500: Marge
Advertising School: Hamburger Technische Kunstschule, Hamburg, Germany
Art Director / Copywriter: Alexander Kumfert
Teacher: Peter Janzen
Published: January 2008
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Comments
Why can't i crack the code?
any hint --- any body?
heroes get shorter/smaller/thinner to fit the car. I think it's simple and good. Maybe art direction could be better, but concept is ok.
I disagree. neither is it compelling nor clear.
un poco gratuito y rebuscado...
Sorry kinder, but this campaign is a rotten egg.
this campaign is alot of bulls*&t!!!
teacher should teach students how to sell a product with creativity.
this work dont sell and have low creativity.
why did you do that to marge! you deserves death.
i love the comments.
I think marge should get a car with sunroof instead of this...
one question...where's benefit? only cartoon can buy it, visa, mastercard?....lol.
sorry.
a.
rrrrrrrrrrrrrrrrrrrrrrrrrrrrrrubish
There is absolutely no link between the borrowed use of classic cartoons, this car and the benefit which I assume is that it's really small.
Obelix is set around circa 54BC (no cars) and Pinocchio (also set before the invention of the automobile) is too young to drive.
I know this is ad school stuff so whoever is lecturing you needs to rethink their methods.
Give Marge som scissors.
thahaha she looks like Moe Szisslack now.
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