Fiat 500: It’s up to you

Advertising Agency: Leo Burnett Iberia, Madrid, Spain
Executive Creative Director: Juan García-Escudero
Creative Directors: Antonio de Federico, Héctor Losa
Art Directors: Pouline Atencio, Gilberto Barros
Copywriter: Roberto Luque
Group Account Director: Ricardo del Campo
Account Supervisor: Eduardo Gómez-Escolar

11 comments

morse's picture
morse
16480 pencils

Very nice typography and cheeky message.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

gonndo's picture
gonndo
1096 pencils

The message is very clever I think, good job guys...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

salil.sharma's picture
salil.sharma
2278 pencils

Awesome campaign
good typographic
Art Director & Designer both are rocking

killazol1's picture
killazol1
354 pencils

nice

Ordozgoiti's picture
Ordozgoiti
235 pencils

Great! Vamos Pou!

Ordozgoiti's picture
Ordozgoiti
235 pencils

Great! Vamos Pou!

kleenex's picture
kleenex
32989 pencils

Well I like the font.

arvin's picture
arvin
341 pencils

Nice typography...

adgoodie's picture
adgoodie
184 pencils

Am I the only one who doesn't get these? What I get out of the copy is that the voice (I'm assuming a woman) is laying a guilt trip on the reader. That's not a "woman" commonality. It's a "mother" commonality. So, unless this was a "Mother's race" , I don't think this works.

Gi_bo's picture
Gi_bo
1385 pencils

Are you sure it´s not a woman commonality?

GiBo

mertos's picture
mertos
899 pencils

great.

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