Fiat 500: It’s up to you

Fiat 500: It’s up to you
Average: 8 (21 votes)

Advertising Agency: Leo Burnett Iberia, Madrid, Spain
Executive Creative Director: Juan García-Escudero
Creative Directors: Antonio de Federico, Héctor Losa
Art Directors: Pouline Atencio, Gilberto Barros
Copywriter: Roberto Luque
Group Account Director: Ricardo del Campo
Account Supervisor: Eduardo Gómez-Escolar

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11 comments

morse's picture
11495 pencils
morseWednesday, May 9, 2012 - 17:52

Very nice typography and cheeky message.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

gonndo's picture
1076 pencils
gonndoWednesday, May 9, 2012 - 18:21

The message is very clever I think, good job guys...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

salil.sharma's picture
1990 pencils
salil.sharmaThursday, May 10, 2012 - 01:05

Awesome campaign
good typographic
Art Director & Designer both are rocking

killazol1's picture
354 pencils
killazol1Thursday, May 10, 2012 - 04:16

nice

Ordozgoiti's picture
237 pencils
OrdozgoitiThursday, May 10, 2012 - 04:52

Great! Vamos Pou!

Ordozgoiti's picture
237 pencils
OrdozgoitiThursday, May 10, 2012 - 04:52

Great! Vamos Pou!

kleenex's picture
15726 pencils
kleenexThursday, May 10, 2012 - 12:32

Well I like the font.

arvin's picture
343 pencils
arvinThursday, May 10, 2012 - 13:10

Nice typography...

adgoodie's picture
172 pencils
adgoodieFriday, May 11, 2012 - 15:19

Am I the only one who doesn't get these? What I get out of the copy is that the voice (I'm assuming a woman) is laying a guilt trip on the reader. That's not a "woman" commonality. It's a "mother" commonality. So, unless this was a "Mother's race" , I don't think this works.

Gi_bo's picture
1379 pencils
Gi_boSaturday, May 12, 2012 - 14:44

Are you sure it´s not a woman commonality?

GiBo

mertos's picture
899 pencils
mertosSaturday, May 12, 2012 - 01:36

great.