Fiat 500 Black Jack: Black panther

500 Black Jack
Reveal your dark side.
Limited Edition - 250 models only.

Advertising Agency: Leo Burnett France, Asnieres sur Seine, France
Creative Director: Guillaume-Ulrich Chifflot
Art Director: Romain Toffoli
Copywriter: Elise Baudour
Photographer: Marc Da Cunha Lopes
Published: June 2010

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26 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Oh boy. What to say. Normally it's Italians who make weird ads, now it's Italian brand in France!

Guest's picture
Guest

I think "250 models only" is wrong. Model = A particular line of cars, not the numbers. In this case, 'Fiat 500' is the model.

Perhaps "Only 250 units" will work.

Guest's picture
Guest

The same word is used in USA for a model of car or for the number of cars.

Guest's picture
Guest

I think "models" is ok.

mikek2's picture
mikek2
28 pencils

Too true, yet the slang of the word is being used here. I think they are using it to sound different, which they have obviously achieved :P

fotdot's picture
fotdot
673 pencils

Oi ve.

Guest's picture
Guest

Eso esta bien.

Advert Norton's picture
Advert Norton
26 pencils

i can not say bad ad but i can not say brilliant ad. it's something

Guest's picture
Guest

magnifique !

talkingisfree's picture
talkingisfree
2586 pencils

I don't like it. Everything with "the dark side" is soooo boring.
However is just average communication with average execution.

Guest's picture
Guest

NICE

Guest's picture
Guest

Like it

Guest's picture
Guest

Deja fait, c'est dommage qu'une agence comme Léo en soit la....
http://adsoftheworld.com/media/print/duende_azul_tiger

Guest's picture
Guest

Ce n'est pas du tout la même idée !

Guest's picture
Guest

exelente!

sepa's picture
sepa
2 pencils

muy buena campaña

silvi's picture
silvi
4172 pencils

Idea is used. Execution is great.

Guest's picture
Guest

really nice

alexander_bickov's picture
alexander_bickov
3279 pencils

gREAT IDEA

Guest's picture
Guest

good stuff...

Guest's picture
Guest

Already Done Guys, let your brain be a little more creative ...

Guest's picture
Guest

L'idée visuelle est la même mais le concept différent. Seulement là, le concept pour Fiat, c'est ras les paquerettes, donc rien ne sauve cette campagne. Venant de LeoBurnett, c'est pas étonnant. Il est loin le temps où cette agence faisait rêver...

Guest's picture
Guest

Quand tu en étais, n'est-ce pas ?

Guest's picture
Guest

seen before

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