Fiat 500 Black Jack: Black panther

Fiat 500 Black Jack: Black panther
Average: 7 (57 votes)

500 Black Jack
Reveal your dark side.
Limited Edition - 250 models only.

Advertising Agency: Leo Burnett France, Asnieres sur Seine, France
Creative Director: Guillaume-Ulrich Chifflot
Art Director: Romain Toffoli
Copywriter: Elise Baudour
Photographer: Marc Da Cunha Lopes
Published: June 2010

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26 comments

Jaap Grolleman's picture
6928 pencils
Jaap GrollemanTuesday, September 28, 2010 - 11:21

Oh boy. What to say. Normally it's Italians who make weird ads, now it's Italian brand in France!

http://jackmancer.com/
http://twitter.com/jackmancer/

Guest's picture
GuestTuesday, September 28, 2010 - 12:16

I think "250 models only" is wrong. Model = A particular line of cars, not the numbers. In this case, 'Fiat 500' is the model.

Perhaps "Only 250 units" will work.

Guest's picture
GuestTuesday, September 28, 2010 - 13:13

The same word is used in USA for a model of car or for the number of cars.

Guest's picture
GuestTuesday, September 28, 2010 - 13:47

I think "models" is ok.

mikek2's picture
28 pencils
mikek2Wednesday, October 13, 2010 - 17:52

Too true, yet the slang of the word is being used here. I think they are using it to sound different, which they have obviously achieved :P

fotdot's picture
663 pencils
fotdotTuesday, September 28, 2010 - 12:37

Oi ve.

Guest's picture
GuestTuesday, September 28, 2010 - 13:14

Eso esta bien.

Advert Norton's picture
26 pencils
Advert NortonTuesday, September 28, 2010 - 14:22

i can not say bad ad but i can not say brilliant ad. it's something

http://advertnorton.blogspot.com

Guest's picture
GuestTuesday, September 28, 2010 - 14:39

magnifique !

Guest's picture
GuestTuesday, September 28, 2010 - 18:31

http://adsoftheworld.com/media/print/duende_azul_tiger

talkingisfree's picture
2102 pencils
talkingisfreeWednesday, September 29, 2010 - 04:31

I don't like it. Everything with "the dark side" is soooo boring.
However is just average communication with average execution.

Guest's picture
GuestWednesday, September 29, 2010 - 04:57

NICE

Guest's picture
GuestWednesday, September 29, 2010 - 04:58

Like it

Guest's picture
GuestWednesday, September 29, 2010 - 10:29

Deja fait, c'est dommage qu'une agence comme Léo en soit la....
http://adsoftheworld.com/media/print/duende_azul_tiger

Guest's picture
GuestWednesday, September 29, 2010 - 13:01

Ce n'est pas du tout la même idée !

Guest's picture
GuestWednesday, September 29, 2010 - 12:40

exelente!

sepa's picture
2 pencils
sepaWednesday, September 29, 2010 - 13:36

muy buena campaña

silvi's picture
4172 pencils
silviWednesday, September 29, 2010 - 13:37

Idea is used. Execution is great.

Guest's picture
GuestWednesday, September 29, 2010 - 14:58

really nice

alexander_bickov's picture
3321 pencils
alexander_bickovThursday, September 30, 2010 - 04:26

gREAT IDEA

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

Guest's picture
GuestMonday, October 4, 2010 - 09:49

good stuff...

Guest's picture
GuestTuesday, October 5, 2010 - 04:58

Already Done Guys, let your brain be a little more creative ...

Guest's picture
GuestTuesday, October 5, 2010 - 18:14

L'idée visuelle est la même mais le concept différent. Seulement là, le concept pour Fiat, c'est ras les paquerettes, donc rien ne sauve cette campagne. Venant de LeoBurnett, c'est pas étonnant. Il est loin le temps où cette agence faisait rêver...

Guest's picture
GuestFriday, October 8, 2010 - 07:54

Quand tu en étais, n'est-ce pas ?

Guest's picture
GuestMonday, October 18, 2010 - 16:02

seen before

Guest's picture
GuestTuesday, October 19, 2010 - 10:54

http://www.ltmuseumshop.co.uk/LTM/Posters/Special-events-cycling/Produ...